The Spirit of Southern California

SURF. SIP. CELEBRATE

Ultra-Premium vodka, inspired by endless summers, ocean breezes, and the promise of unforgettable moments.

The California State of Mind

BORN BY THE COAST. MADE FOR THE MOMENTS

Inspired by the effortless beauty of Southern California, 1.0.1 Ultra Premium Vodka was born from a lifestyle built around freedom, connection, and living exceptionally.

From golden coastal sunsets to spontaneous nights with great friends, we believe the best moments are the ones never planned, the adventures, the laughter, and the memories that stay with you.

No additives. No unnecessary complications. Just a spirit inspired by the California lifestyle and made for moments worth celebrating.

“1.0.1 — Here's to living exceptionally.”

Ultra Premium & Surprisingly Approachable.

ZERO ADDITIVES, GLUTEN FREE, KETO FRIENDLY.

1.0.1 Ultra Premium Vodka is distilled from a perfect blend of Sugarcane and Corn to compete with the world's finest spirits, then priced for the world you actually live in. We refused to choose between exceptional quality and genuine accessibility.

Every bottle delivers an exceptionally smooth character, refined through meticulous distillation with premium ingredients. The result is a clean, elegant vodka that elevates every cocktail and stands beautifully on its own.

5X DISTILLED

For exceptional purity

ZERO ADDITIVES

Real character

GLUTEN FREE

For those who are Gluten intolerant

Sip & Surf Culture